
Black Friday Checklist: Step 1 of 4
Define Your Black Friday Gift Card Strategy
Before you build your Black Friday gift card offer, decide what to offer, and why — using proven performance data and a simple profit-and-volume framework.
Watch the Black Friday Revenue Masterclass Video
The Black Friday Revenue Masterclass Webinar has been recorded for your on-demand access here. It takes you through the steps covered in this checklist. Watch this first, then view the Black Friday clonable voucher templates aligned to your business sector. With these two items covered, you’ll have all you need for a successful Black Friday sales window.
Proven Black Friday Gift Cards Offers By Sector
VoucherCart’s cloneable Black Friday gift card offers are drawn from revenue data on the best-selling gift cards and vouchers across thousands of businesses globally in each sector.
Browse the offers for your sector to identify what fits your business. You’ll clone and customize your chosen offer in Step 2.

Hotels & Hospitality
Black Friday Gift Card Offers
Best-performing Black Friday gift cards from hotel and hospitality clients.

Restaurants & F&B
Black Friday Gift Card Offers
Best-performing Black Friday gift cards from restaurant and food & beverage clients.

Spa, Health & Wellness
Black Friday Gift Card Offers
Best-performing Black Friday gift cards from spa, health, and wellness clients.
Decide What to Offer
The strongest Black Friday gift card and voucher offers are built around the products or services that are:
- Highest in demand - sold in the greatest volumes
- Most profitable - returning the most profit per unit sold
Review last year’s sales and rank your existing products and services based on demand and margin.
This exercise will give you clear pointers toward the gift cards you should create, and how to add value to drive more revenue.
Example: You may sell Afternoon Teas or Wine Tasting experiences for $60 -$200. Your records may show that you sell 3,000 units per year, across a wide customer demographic. These factors make these experiences strong candidates for exclusive, limited-time Black Friday offers. Clone the Black Friday gift card type that matches your needs closest and edit it to your requirements.
Choose Your Gift Voucher Types
Choose voucher formats that best fit your business:
- Experience vouchers – overnight stays, dining experiences and spa packages are among the highest-value Black Friday purchases
- Monetary vouchers – redeemable across all your products and services, they accommodate a range of price points, so buyers can spend to their budget.
- Extra-value monetary vouchers, such as a $100 voucher carrying $120 of value, also encourage higher spend.
Offer Your Buyers Choice
The strongest Black Friday gift card ranges are both focused and varied.
Lead with a carefully selected set of well-defined offers, spanning both monetary and experience vouchers at a variety of price points, including extra-value options.
This balance keeps purchase decisions simple, increases average order value, and encourages multiple purchases.
Structure Your Offer
Exclusive, limited-time offers don’t need steep discounts. For premium brands, protecting price integrity matters as much as driving volume.
Choose from the following offer structures:
- Added value — bonus monetary value, experience enhancements, a curated package, or extended validity, positioned as an exclusive Black Friday benefit.
- A moderate, time-limited discount — a defined saving on gift card purchases, available only within the Black Friday campaign window.
Reward Your Cardholders
Add a cardholder incentive: exclusive Black Friday offers for existing cardholders and a standing discount on future gift card purchases.
This rewards loyalty while turning first-time Black Friday buyers into repeat customers.
Protect Your Margins
Align your offer with your margins and seasonal demand.
Set flexible redemption windows during your quieter periods, so the campaign fills spare capacity and generates incremental revenue rather than displacing full-price bookings.















































