Define Your Strategy
Black Friday Checklist: Step 1 of 4
Before you build your Black Friday gift card offer, decide what to offer, and why — using proven performance data and a simple profit-and-volume framework.
Watch the Black Friday Revenue Masterclass Video
Watch the Black Friday Revenue Masterclass VideoThe Black Friday Revenue Masterclass Webinar has been recorded for your on-demand access here. It takes you through the steps covered in this checklist. Watch this first, then view the Black Friday clonable voucher templates aligned to your business sector. With these two items covered, you’ll have all you need for a successful Black Friday sales window.
Proven Black Friday Gift Cards Offers, By Sector
VoucherCart’s clonable Black Friday gift card offers below are drawn from revenue data on the best-selling gift cards and vouchers across thousands of businesses globally in each sector.
Browse them to decide what fits your business. You’ll clone and customize your chosen offer in Step 2.
Hotels & Hospitality
Black Friday Gift Card Offers
Best-performing Black Friday gift cards from hotel and hospitality clients.
Restaurants & F&B
Black Friday Gift Card Offers
Best-performing Black Friday gift cards from restaurant and food & beverage clients.
Spa, Health & Wellness
Black Friday Gift Card Offers
Best-performing Black Friday gift cards from spa, health, and wellness clients.
Decide What to Offer
The strongest Black Friday gift card and voucher offers are built around the products or services that are:
- Highest in demand - sold in the greatest volumes
- Most profitable - returning the most profit per unit sold
Rank your existing products and services based on what sells the most, and what earns the most per sale.
This exercise will give you clear pointers toward the gift cards you should create, and how to add value to drive more revenue.
Example: You may sell Afternoon Teas or Wine Tasting experiences for $60 -$200. Your records may show that you sell 3,000 units per year, across a wide customer demographic. These factors make these experiences strong candidates for exclusive, limited-time Black Friday offers. Clone the Black Friday gift card type that matches your needs closest and edit it to your requirements.
Structuring Your Offer
An exclusive, limited-time offer doesn’t have to mean a steep discount. Start by choosing one of two public offer structures:
- Added value — bonus monetary value, experience add-ons, a curated package, or extended validity, positioned as an exclusive Black Friday benefit. Experience add-ons and curated packages work especially well for premium and experience-led brands, where perceived value matters as much as price.
- A moderate, time-limited discount — a defined saving on gift card purchases, available only within the Black Friday campaign window.
Then layer on a cardholder incentive: exclusive Black Friday deals for cardholders and a standing discount on future gift card purchases, rewarding loyalty while turning first-time Black Friday buyers into repeat customers.
Incentivising cardholders to use their discount on repeat gift card purchases drives revenue directly, and — since many of those purchases are gifted to others — also helps create new cardholders, driving new customer acquisition and retention beyond the sales period.
Whichever structure you choose, factor in your margins and your typical low-demand periods, so the offer supports revenue where your business needs it most.