Start Your Planning
In this section we’ll arm you with the knowledge you’ll need to create the best voucher types for your business.
All good things happen with a little planning, strategy, and foresight.
Watch the Black Friday Revenue Masterclass Video
The Black Friday Revenue Masterclass Webinar has been recorded for your on-demand access here. It takes you through the steps covered in this checklist. Watch this first, then view the Black Friday clonable voucher templates aligned to your business sector. With these two items covered, you’ll have all you need for a successful Black Friday sales window.
View our clonable Black Friday Bestseller Vouchers
Each of the Black Friday clonable voucher templates you’ll find here has been carefully crafted to perform and is based on the best-selling voucher and gift experience types gathered from revenue data on thousands of businesses globally in each sector.
Using these vouchers either “as is” or in a modified form to suit your business products/services will set you on the right path to success and stellar revenue results in the Black Friday sales window.
You can clone any/all of these vouchers directly to your account dashboard when logged in to your VoucherCart account. Simply click “clone to my dashboard” and edit them to suit your specific needs.
At this stage, you are just planning what you are going to sell, so there is no need to clone your vouchers now – we’ll take that in the next step. For now, you can simply browse them and discuss them with your management for ideation.
Hotels & HospitalityBlack Friday Voucher & Gift Experience Templates
We've compiled our templates from the best selling voucher and gift experiences observed across thousands of Hotel & Hospitality sector customers in recent years. If you need vouchers that get results - you'll find them here...
Restaurants & F&BBlack Friday Voucher & Gift Experience Templates
View our templates created to match the best selling voucher and gift experiences observed across thousands of Restaurant and F&B service sector customers in recent years. If you need vouchers that get results - you'll find them here...
Spa, Health & WellnessBlack Friday Voucher & Gift Experience Templates
View our templates created to match the best selling voucher and gift experiences observed across thousands of Spa Health and Wellness sector customers in recent years. If you need vouchers that get results - you'll find them here...
Decisioning: What Vouchers and Gift Experiences you will sell
Plan for creating vouchers and gift experiences according to the products and services that are:
- Most popular for your business (Sell in the highest volumes)
- Return the highest profit. (Make your business the most profit per unit sold)
It is optimal to create vouchers and gift experiences aligned to these products/services because sales of these will drive the highest number of new customers, and profit. The easiest way to do this is to simply list your products and services according to profit per sale and quantities sold per year.
This exercise will give you clear pointers toward the vouchers you should create.
eg. You may sell Afternoon Teas or Wine Tasting experiences and sell these for $60 -$200. Your records may show that you sell 3,000 units per year, and you know that the demographic from your customer database who buy these experiences is wide.
These factors make these products/services strong candidates for selling as discounted Black Friday voucher experiences. So now you can simply clone the Black Friday voucher type that matches your needs closest and edit it to your requirements.
NB: Discounting your voucher and gift experiences significantly (eg. 40-50%) may be a valid strategy to leverage high sales volumes. This will of course erode your profit margins and in many cases result in a “loss-leader” sales approach.
However – if every voucher sale creates a new cardholder, and you provide each cardholder with a discount when using their card (say 10%), then although the sales campaign itself may incur a short-term loss, this strategy will result in very significant new customer acquisition and retention performance, which in the medium and long term is extremely powerful and revenue beneficial.
In this example, the newly acquired customers are cardholders who will go on to create additional new cardholders through their discounted card use. In short – you are using high-volume Black Friday sales as a strategy to acquire new customers in volume and retain them.
Keep in mind your low demand periods and your profit margins when deciding on your campaigns.