Black Friday Hub
Drive Prepaid Revenue This Black Friday to Cyber Monday
Welcome to our Black Friday Hub, where we’ll show you how to leverage VoucherCart’s prepaid revenue platform to drive record high-profit revenue growth, new customer acquisition and retention during the biggest sales window of the year.
Black Friday to Cyber Monday runs from November 27 – 30, 2026. Here’s everything you need to plan, build, and launch your Black Friday gift card and voucher campaign, in one place.
The Black Friday Revenue Opportunity
Last Black Friday weekend, VoucherCart clients’ revenue grew 1109% from the same weekend in the previous month.
Black Friday to Cyber Monday is the highest-volume gift card sales window of the year, ahead of the festive season. Leading hospitality, spa, leisure, and retail brands run automated Black Friday gift card campaigns that convert demand into high-margin prepaid revenue. Low cost of sale, full payment upfront, and an average of 15-20% going unredeemed makes prepaid gift cards and vouchers the most profitable items your business can sell.
An exclusive, limited-time gift card offer gives customers a reason to buy now, on value rather than price — no discount required. For your business, each sale is immediate revenue, a future visit or booking, and often a new customer relationship.
Leverage VoucherCart’s platform features to drive maximum revenue growth, new customer acquisition, and retention throughout the Black Friday period.
Black Friday Checklist
Follow our 4-step Black Friday Checklist to stay on track and make the most of the busiest gift card and voucher buying period of the year.
Step 1
Define Your Strategy
Identify which gift card offers to run, and why — benchmarked against your sector and prioritised by profit and volume.
Step 2
Create your Black Friday Offers
Set up your Black Friday gift card range in VoucherCart, ready to sell online and in-venue.
Step 3
Build Anticipation
Whet the appetite of your customer database and social audience ahead of launch, so demand is ready from day one.
Step 4
Launch & Manage
Go live with your Black Friday gift card and voucher offers, track performance, and adjust your campaigns to maximise results through to Cyber Monday.
Black Friday Sales Tools
Use VoucherCart’s inbuilt sales tools to attract more customers, drive urgency, and maximise conversions over the Black Friday period.
Black Friday Revenue Masterclass
Exclusive Access - VoucherCart Clients
The Black Friday Revenue Masterclass, recorded live for VoucherCart clients, is available on demand.
Contact help@vouchercart.com to access the recording and discover proven strategies to drive high-profit revenue growth, new customer acquisition, and retention this season.
Black Friday Insights
Read up on our Black Friday focused blog content for insights, strategies, and case studies.
