Black Friday Checklist: Step 2 of 4
Create Your Black Friday Gift Card Offers
With your strategy defined, it’s time to build your Black Friday gift card range in VoucherCart.
Start From a Proven Offer
Our ready-to-launch Black Friday gift cards give you a proven starting point. Clone them directly into your account, or create your own.
In your VoucherCart Dashboard, open the QuickStart Voucher Creator, select the Black Friday category, and clone the vouchers you’d like to tailor.
Browse our fully cloneable, best-selling Black Friday gift cards and vouchers by sector:
Configure Your Gift Vouchers
Experience Vouchers
Overnight stays, dining experiences and spa packages are among the highest-value Black Friday purchases.
- Bundle complementary experiences and use tiered pricing to increase average order value.
- Make your strongest offers redeemable during quieter periods, so redemptions fill capacity when it is most available and protect peak-period revenue.
Monetary Vouchers
The Extra-Value Monetary Multi-Use Voucher is one of VoucherCart’s most popular gifting formats.
It is redeemable across all your products and services and accommodates every price point, so buyers can spend to their budget.
The ready-to-clone version uses the promotional text field to communicate the extra value to the buyer; this text is hidden from the recipient when the voucher is purchased as a gift.
Add Urgency and Visibility
Use VoucherCart’s built-in sales tools, native to every voucher, to emphasise urgency and maximise visibility on your sales page:
- Featured Voucher — position your best Black Friday offer at the top of your sales page to draw immediate attention and guide purchase decisions.
- Countdown Timer — display a live countdown on each voucher, giving customers a clear reason to act now.
- Open Discount Value Highlights — display percentage or fixed-value savings with crossed-out pricing, so the value of your offer is instantly clear.
- Limited Quantity — cap your Black Friday voucher quantities to reinforce exclusivity and increase perceived value.
- Sales Window — set the date and time each voucher goes on sale and comes off sale. Use it to confine offers to your campaign window, or to release a new offer each day.
Organise into a Black Friday Category
Group all your Black Friday vouchers — monetary and experience — into a dedicated category on your sales page, such as “Black Friday” or “Black November”.
This gives you a single link for your emails, social posts and in-venue promotion, alongside links to individual vouchers.
Create a Private Category for Your Most Valued Customers
Reward existing cardholders, repeat guests, and corporate partners, by giving them early access to exclusive Black Friday offers.
Place these offers in a hidden gift card category on your sales page, which can be shared via direct link, along with an optional access code.
Use this feature to highlight exclusivity, increase perceived value, drive Black Friday pre-sales, and strengthen retention.