Gone are the days when we purchased gift vouchers as a last minute idea for someone.
According to NASDAQ Instant eVoucher sales is set to hit a massive $14 Billion in the US alone in 2017. That’s some 20% growth year-on-year. (Source: NASDAQ Gift Voucher Statistics )
A similar picture unfolds in other key markets worldwide emphasising the growing demand for vouchers and the need to sell gift vouchers online. Businesses cannot afford not to have a share of this market and so more and more of our retailers, hotels and restaurants, as well as many other market sectors are now offering their customer’s the choice of a range of gift vouchers.
So why should I sell gift vouchers online?
The Center for Retail Research state “The share of online retail sales will rise from 12.7% (2012) to 21.5% by 2018 or the end of the decade.” – cite: http://www.retailresearch.org/
As a nation our spending pattern shows that nearly 40% of adults in the United Kingdom have purchased a gift voucher or card as a gift for someone. This pattern shows us that we now enjoy gifting them to our family and friends on a regular basis.
Vouchers appeal to both male and female alike, as well as many different age groups. The purchaser puts great thought into what type of voucher would best suit who they are buying for, so that when they receive it they are in the safe knowledge that they will enjoy spending it.
The hotel sector has always been hugely successful within the gift voucher industry, although historically customers would either purchase a voucher at the hotel reception or by telephone. Times have now changed of course and instead of waiting for vouchers to be posted out we can now purchase directly online from our devices and either download the voucher ourselves or have it emailed directly to the recipient. The electronic age has heralded massive innovation around delivery, promotion and sale and at VoucherCart we are pioneering that change.
VoucherCart gives hotels, restaurants, leisure operators, spas and other market sectors the freedom and flexibility of creating, promoting and selling their vouchers to their customers easily and seamlessly without boundary, bringing instant selection and checkout to all their sales channels.
Now supporting fully scheduled auto-promotion of vouchers via Social Media channels matched with embedded loyalty for buyers, VoucherCart is the world’s first dedicated voucher sales engine providing truly viral results.
Give us a call for a demo to see what the power and flexibility of VoucherCart can deliver for your business.