In this restaurant voucher sales case study, we’ll look at how Rock & Rose London have used VoucherCart to grow their profitability and drive sales. In short – how they’ve been able to make more money without any changes in other parts of their business.
Rock & Rose are a busy London based restaurant with a focus on Pan Asian Cuisine and exciting cocktails. They are proud recipients of several awards such as Best Restaurant, Best Independent, Best Cocktails, Best Barman, Certificate of Excellence and Best Dining Experience. Their vibrant atmosphere and eclectic menu have made voucher sales the perfect modern addition to their location.
“We’ve grown our revenue immediately from starting. It looks great, works great and is fully automated so we can just get on with running our business and watch the sales come in.”
VoucherCart is a sales engine, and among the most powerful eCommerce platforms available to businesses today. It’s an easy-to-use, low cost sales technology which plugs in quickly and easily to any restaurant business and works day and night driving sales and winning new customers for restaurant owners and managers around the world.
VoucherCart works by allowing restaurants to sell their services, as vouchers, tickets, packages and offers across all the restaurant’s digital channels – their website, their social media and email. It uses simple automation to do this from an easy to use dashboard, so that each product/service or package the restaurant provides is available and purchasable in voucher form and is promoted through the restaurant’s digital channels and available for sale at exactly the right times (or all the time if appropriate) and in the right places to maximise sales revenue.
For bigger businesses such as restaurant chains with more advanced needs it has a well-provisioned API and can be integrated with EPOS/Back-office Accounts and other 3rd Party software,
Examples are: Monetary Vouchers and Gift Cards, Tasting Menu Offers, Chef’s Table Vouchers, Family or Group Dining Offers. The list goes on. If your marketing team can dream it up, your VoucherCart account will allow you to sell it – at a standard price, as a limited time offer and with per-person or table pricing as you prefer. You are in control and the options are virtually limitless.
Background – What Rock & Rose have achieved with VoucherCart so far
“Selling vouchers is not new to our business but VoucherCart’s competitive prices and excellent customer services save us a lot of time, money and effort. They have great ideas and the execution is relatively seamless.”
Holly, Rock & Rose
The Engagement
Each of our clients has a dedicated Account Manager who engages with them at sign-up via telephone and on-line chat, and is responsible for all aspects of VoucherCart system usage and sales growth on an on-going basis. One of our experienced Restaurant Sector Account Managers worked with Rock and Rose to:
- Discuss Rock & Rose’s preferences on what they wanted to sell and pricing-up their vouchers.
- Collate images required for vouchers to be sold.
- Liaise with the VoucherCart Graphics team to ensure our unique designs for Rock & Rose met their requirements.
Rock & Rose are currently selling a variety of vouchers suitable as small gifts to bigger occasions. View vouchers currently available at Rock & Rose.
This took less than 48 hours total from sign-up to go-live and with the above steps completed, the power and flexibility of VoucherCart’s promotion and sales automation is immediately effective.
Rock and Rose (and their VoucherCart Account Manager on their behalf if required) can now promote their vouchers at specific times through their channels with full automation. Their account handles packages/offers and more at different times of the week/month and throughout the year – from Mother’s Day to seasonal offers, Black Friday and Cyber Monday through to Christmas. This leaves Rock & Rose Management free to handle the running of their business while the sales engine looks after the selling of the best of what Rock & Rose have to offer with full payments in advance. Each time a voucher is sold payment is passed direct to the restaurant’s bank account via their payments gateway.
“We’re able to take payment in full and in advance, and drive revenue for the business in ways we could simply not achieve without the VoucherCart software, The VoucherCart team have looked after our needs brilliantly. The VoucherCart support team are amazing. Super-fast and helpful.”
Results & Feedback: Hotel gift voucher sales case study
Rock & Rose have seen a significant uplift in Voucher sales since implementing VoucherCart.
Rock & Rose sales continue to go from strength to strength with continued revenue growth using VoucherCart. We expect to see these numbers continuing to grow. Their use of the latest technology in voucher sales serves to affirm Rock & Rose as one of London’s trend-setters and most innovative, and unique restaurants.
Our partnership with leading hospitality booking service provider ResDiary heralds a new chapter in our growth, and allows us to pass further cost savings to our shared customers. As a business we see continued growth across our restaurant customers globally, and anticipate further strengthening of our client base in the UK restaurant sector also.