Want to sell gift cards on your website and social media to drive revenue growth?
Here are our top 10 tips to help you effectively sell gift cards on your website and see your sales grow!
1. Prominent and visible website linking to your gift cards
Your offers must be visible and prominent to your web page visitors to sell gift cards on your website.
Ensure you link your VoucherCart sales page from your main navigation and any high-traffic pages around your site.
You should link to your main gift card sales page, category page or unique gift card page wherever buying a gift card is a logical call to action for the buyer.
VoucherCart’s sales page design function allows you to create and edit your voucher sales page and link it to your website. With the sales page designer, you can upload your logo, choose fonts, select a colour scheme, and customise as you desire.
2. Promote exclusive offers to your most loyal customers
Any sense of exclusivity will make your gift cards more appealing. More exclusive gift cards are seen as sought-after and rare items. Offer your most loyal customers deals that are exclusive to them.
You could simply share a private link or unique discount code with them via email. VoucherCart’s email promotion tool allows you to create messaging for bespoke audiences. Create an email list made up of existing customers and configure promotional emails to be sent only to them.
Customers respond positively to businesses that value them. Using phrases like ‘just for you’ or ‘to say thank you’ make your messaging more personal.
Read more about how VoucherCart can help you optimise customer retention here.
3. Use SEO to generate more web traffic
To sell gift cards on your website, you need to draw users to it. You can do this by optimising your website’s content to reflect relevant, popular Google search queries.
Ensure that your marketing team fully understands the keywords and phrases your target customers are searching for and how your gift card offering is relevant.
Consider targeting long-tail keyphrases that suggest purchase intent. These longer search queries are more specific and, although they are less common searches, it is easier to rank higher for them.
Queries such as “buy afternoon tea gift card” indicate purchase intent. Therefore, they are poised to give you a sale when they land on your page.
If other less transactional pages i.e. blog posts start gaining particular traction, link your gift card sales page to them to maximise reach.
4. Use email marketing to promote your gift cards
Frequent and direct contact with your customers demonstrates that you value them and are committed to maintaining a good relationship.
When visiting your website, you can offer the option for customers to subscribe to receive promotional communication from your business. This gives you a collection of contacts who can form your email list.
Several email marketing tools allow you to develop mailing lists and create custom audiences and segments to target your communication.
VoucherCart’s Promotions features can connect your accounts from tools like Mailchimp to your dashboard. Within VoucherCart, you can create and manage subscriber lists and design email templates. These templates can be exported as HTML to your chosen marketing tool.
5. Share gift cards on Facebook to engage with your audience
Facebook is the dominant social media platform by number of users. 78% of Internet users are on Facebook with most traffic coming on Fridays between 1pm and 3pm.
This information is important as you need to post content for your Facebook audience when they are most engaged with the platform. Failing to share your gift cards on social media can result in potential revenue loss as your audience is unaware of your latest gift card offers.
It’s also important to create engaging and visually appealing content. Desirable graphics and images can increase social media conversions by 70%.
VoucherCart has a built-in feature to auto-schedule posts on Facebook, which helps you to manage your gift card posts from one platform.
6. Add a gift card button to your Facebook profile to draw customers to your sales page
As reported by Creative MMS, placing CTAs on your page in the right places can increase site visitor conversions by 80%.
Activating a gift card button on your Facebook profile is a slicker, smoother way to link users to your voucher page.
More importantly, it is a simple way to convert page viewers to site visitors and, ultimately, customers.
When enabled, this button will appear near the top of your profile. This gives it prominence as a feature that viewers are drawn to. By clicking this button, users are redirected to your gift card sales page.
See our video tutorial on how to sell gift cards via Facebook.
7. Harness influencers to increase brand awareness and drive sales
One case study shows that working with influencers helps you to increase revenue by 50%, achieve an Organic Conversion Rate of 52% and up to 630% ROI.
Influencer product endorsements are highly trusted by customers too. As research from Hubspot shows, 50% of millennials trust influencer recommendations compared to 38% for those from celebrities.
It is important to choose the right influencer. Not only should they be relevant to your brand and target audience, but they should also be in a position where a partnership benefits them.
Try to work with micro-influencers. They have smaller followings in more niche spaces. However, they still hold credibility and influence.
Moreover, they generate up to 60% more engagement than macro-influencers. They are also more likely to seek sponsorship in exchange for wider publicity and income as they strive to grow.
8. Increase email subscriptions through sign-up incentives
You have likely already compiled your emailing list and want to grow your audience to increase awareness of your offers and revenue. Your audience needs a reason to subscribe, especially in an age where people’s inboxes are over-saturated.
To encourage more subscriptions, incentivise your customers to subscribe. You can offer rewards in exchange for their sign-up, which also boosts customer loyalty.
When creating your VoucherCart-integrated sales page, you can enable the ‘capture emails’ pop-up in the settings where site visitors can subscribe. Here, you can edit messages to display your incentive. For example: “Sign-up for our newsletter and get access to exclusive gift card deals!”
9. Create a variety of premium gift card designs
Design visually stunning vouchers that are eye-catching and distinguishable. They will stand out on your website and be more appealing to customers.
Providing a choice of designs is especially important for gifts. In this case, customers often want to add a personal touch. Personalisation options like gift notes can make the gift-giving experience more intimate.
Quality design and packaging also offer a sense of exclusivity. Customers will feel valued and privileged if their voucher is presented as a premium and coveted item.
See our video tutorials and learn how VoucherCart helps you make your gift cards more attractive and noticeable on your sales page.
10. Invest in paid ads for quick results
You should consider the paid ads option if you have a smaller audience and want to maximise exposure and interaction quickly.
With the gift cards industry worth around $400 Billion worldwide, paid ads will help you to reach your target audience with easy automation and configuration. They are particularly beneficial when aligned with high-intent keyphrases relating to occasions such as birthdays and anniversaries.
It is always important to use your resources to gain exposure to your advertisements organically. However, if they help you sell gift cards on your website, then paid ads are a justifiable investment, and it’s estimated that paid ads contribute to roughly 30% of gift card sales.
Put these tips into practice now to see your online sales grow!
VoucherCart is the world’s market-leading voucher and gift card technology for businesses, designed to accelerate your online sales growth.
Sign-up today to create, promote and sell gift cards on your website.