Timely and Effective Tactics to Sell More Black Friday Vouchers and Gift Cards
Black Friday is almost here, and if you haven’t yet finalised your voucher and gift card strategy, now is the time. The lead-up to 28th Nov – 1st Dec (Cyber Monday) is crucial for driving record revenue with Black Friday gift cards. In this article we’ll show you how to easily leverage this pre-sale window to maximise revenue and new customer acquisition. Whether you’re in hospitality, leisure, or retail, our proven pre-launch Black Friday gift card strategies will help you drive sales, win new customers, and build momentum for lasting loyalty.
Pre-Launch Strategies: Your Black Friday Revenue Game-Changer
A strong Black Friday pre-launch strategy will whet your customers’ appetite, get them excited for your offers, and make sure your business is top-of-mind when the sales window opens.
Pre-launch your Black Friday gift vouchers to amplify:
- Immediate Cash Flow: Every voucher sold is high-profit revenue in your pocket before the busy festive season.
- Upsell & Repeat Revenue: 15–20% of vouchers often go unredeemed, while redeemed vouchers frequently lead to additional spend.
- New Customer Acquisition: Many buyers and gift recipients will be first-time customers, opening the door for repeat business.
- Powerful Retention: Exclusive deals, cardholder incentives, and seamless gifting experiences turn Black Friday shoppers into loyal customers.
Make the most of the pre-sale window to ensure your offers are visible, irresistible, and perfectly timed for peak buying behaviour.
1. Perfect Your Voucher Offers
Focus on high-converting offers that grab attention immediately. The key formula is value + urgency + exclusivity.
- Extra-Value Vouchers: Encourage bigger purchases by offering extra-value incentives, e.g., “Spend £100, Get £120”.
- Bundled Experiences: Combine products/services for a premium experience, e.g. dinner + spa; overnight stay + drinks; or retail bundles.
- Limited Availability: Cap your offers to create scarcity and drive urgency, e.g. “Only 10 remaining!”
- Pro tip: Highlight your best sellers from last year – clone successful voucher campaigns to save time and maximise conversion.
2. Build Anticipation
The goal is simple: make sure your buyers know what’s coming and when so that when the sale window opens, they’re ready to act immediately.
- Website Pre-Sale Displays: Showcase your upcoming Black Friday vouchers on your sales page with ticking countdown timers. Watch our video tutorial on how to set up pre-sale window voucher displays.
- Email Previews: Tease upcoming deals and exclusive offers to your customer database via seamlessly branded emails. Watch our video guide to creating branded email promotions.
- Social Countdown: Share posts, stories, and reels counting down to Black Friday weekend. Discover how to schedule Facebook posts in VoucherCart.
- Onsite Promotion: Use QR codes, table tents, and point-of-sale signage to showcase your deals in-store or on-site. Learn how to generate QR-coded POS display printouts.
3. Schedule Multi-Channel Promotions
Visibility drives revenue. Use our inbuilt gift card platform tools to prepare promotions across your inboxes, feeds, and physical touchpoints, to engage Black Friday shoppers at peak times of activity.
- Email Marketing: Send daily reminder emails throughout Black Friday – Cyber Monday with clear, compelling calls-to-action.
- Social Media: Automate posts featuring countdown timers and direct links to your vouchers to streamline sales.
- Website: Use a homepage banner linking to your Black Friday offers to increase visibility and actively engage browsers.
- POS & On-Site Display: Encourage mobile sales in-venue with QR codes that take customers directly to your Black Friday vouchers.
- Pro tip: Combine urgency triggers like countdown timers, limited availability banners, and exclusive bonuses to encourage immediate action.
4. Prepare Loyalty Incentives
Your Black Friday sale doesn’t end at checkout. Convert one-off buyers into repeat customers by leveraging reloadable gift cards.
- eVoucher Flip to Card: Enable eVoucher holders to receive a physical card at redemption to turn buyers / recipients into loyal customers.
- Exclusive Cardholder Discounts: Offer special perks to encourage Black Friday shoppers to become cardholders. Cardholder discounts drive repeat purchases and viral new customer acquisition through gifting.
- POS Gift Card Integration: Streamline gift card sales, redemptions, and reloads at the POS ahead of Black Friday to increase usage and drive both online and in-store revenue.
- Follow-Up Strategy: After redemption, send personalised thank-you emails and automatically notify cardholders about new discounts to encourage repeat visits and purchases.
5. Optimise Your Operations
Black Friday success requires seamless customer journeys, from awareness to purchase to redemption.
- Seamless Integration: Connect vouchers to your POS and PMS to ensure smooth and flexible redemption experiences. Use synced buyer and gift card data to tailor your Black Friday promotions and target customers effectively during the sales period.
- Upsell Opportunities: Train staff to recommend upgrades or complementary products at redemption.
- Corporate & Group Buyers: Tap into the corporate gifting market by offering bulk packages for businesses looking to gift experiences to employees or clients.
- Remember: Black Friday vouchers are pre-paid experiences, meaning they’re the start of a new, long-term customer relationship. Ensure smart, smooth operations to deliver exceptional experiences at every stage.
Your Final Countdown Action Plan
- Audit Your Offers: Ensure you have a variety of vouchers at different price points, including extra-value options.
- Pre-Promote Smartly: Tease your Black Friday deals across email, social channels, and your physical locations.
- Launch & Amplify: Activate countdown timers, limited stock messaging, and multi-channel promotions as the weekend begins.
- Incentivise Loyalty: Make the experience memorable and use loyalty incentives to turn one-off buyers into repeat customers.
With VoucherCart’s platform, you can launch, promote, and manage high-converting Black Friday vouchers in minutes. Our gift card integrations with Oracle OPERA PMS, Simphony POS, Lightspeed POS, Cloudbeds, and more ensure smooth experiences whether online or in person.
Start Your Black Friday Countdown Today
Maximise your gift card and voucher revenue with our proven strategies and feature-rich platform. From multi-channel promotion to seamless redemption, every tool you need to crush Black Friday is at your fingertips.
Already a VoucherCart client? Dive straight into our Black Friday Hub for all the templates, tools, and resources you need to launch record-breaking gift card and voucher campaigns this Black Friday.
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Transform gift cards and vouchers into your top revenue driver this Black Friday and beyond.