Maximise Black Friday Sales with Gift Cards and Smart POS Integration
Black Friday is one of the biggest sales opportunities of the year. For retailers, restaurants, and service businesses alike, it’s a chance to attract new customers, drive revenue, and boost brand visibility before the busy festive season.
But success doesn’t come from discounts alone. To stand out, you need the right sales and smart marketing tools that work harder for your business. One of the most effective strategies? Black Friday gift cards and vouchers.
Unlock record prepaid revenue with targeted marketing and seamless voucher anad gift card sales across your website, email, social media, and POS.
Drive Upfront Revenue, Deliver Later
Gift cards and vouchers are a powerful way to capture Black Friday spending. Customers enjoy the thrill of securing a great deal now, while your business benefits from immediate cash flow. Redemption happens later, giving you flexibility to manage capacity, stock, and staffing before the holiday rush hits.
Sales and Marketing Tools That Work
Black Friday thrives on urgency and value. Pairing your offers with the right sales tools can make all the difference:
- Countdown timers: Create excitement with ticking clocks that remind shoppers your deal won’t last forever.
- Limited or capped offers: Show “Only 10 remaining!” to increase demand and prevent over-selling.
- Added value bundles: Offer extra incentive, like “Spend £100, get £120.”
- Experience packages: Go beyond products; offer dining, services, or bundled experiences to encourage meaningful gifting purchases.
These tactics make your promotions feel exclusive, engaging, and worth acting on quickly.
VoucherCart <> Epos Now: Seamless Online and In-store Sales
To make your Black Friday campaign truly effective, simplicity matters – for you and your customers. That’s where Epos Now <> VoucherCart integration comes in.
With this seamless POS integration, businesses can:
- Sell at the till: Issue and reload physical gift cards and vouchers directly through your EPOS Now tills.
- Redeem at the till: Redeem quickly and easily at the POS, with balances updated in real time.
- Sell online: Offer vouchers through your website and social channels to capture sales 24/7.
This gives customers choice – buy online or in person – and ensures businesses don’t miss revenue opportunities, no matter where customers are shopping.
Why Prepare Now?
Black Friday shoppers are already looking for deals. By planning ahead, you can:
- Build and schedule irresistible offers early.
- Promote across email, social media, and in-store channels.
- Capture attention early and stand out from competitors.
Head to our Black Friday Hub for a complete guide to seamlessly integrated, powerful Black Friday gift campaigns.
Make This Black Friday Count
Whether you run a retail store, a café, or a salon, gift cards and vouchers can give you a competitive edge this Black Friday weekend. They combine the urgency of limited-time deals with long-term customer loyalty, repeat visits, and higher overall spend.
With Epos Now and VoucherCart, setting up your offers is quick – and buying them is even quicker for your customers.
This year, don’t just discount. Sell smarter. Add gift cards and vouchers to your Black Friday strategy, and turn seasonal shoppers into year-round customers.
Get Started with VoucherCart and Epos Now
Maximise your Black Friday revenue growth with POS integrated vouchers and gift cards.