Drive Record-Breaking Voucher and Gift Card Revenue this Black Friday
Black Friday through Cyber Monday is the single biggest weekend of the year for hotels, restaurants, and spas to sell gift experience vouchers and gift card offers. In 2025, Black Friday weekend runs from November 28 – December 01. By planning ahead, you can boost hospitality voucher sales, attract new customers, and strengthen guest loyalty at scale.
Why Black Friday is Hospitality’s Biggest Revenue-Growth and New Customer Acquisition Opportunity
Gift vouchers are one of the most reliable revenue drivers in hospitality, generating upfront cash flow, bringing new guests to your business, and encouraging additional spend beyond the voucher or gift card value. On average, 15-20% of vouchers also go unredeemed, turning your up-front payment sales into pure profit.
In addition, often purchased as gifts for others, voucher experiences and gift cards not only drive direct payment in advance at the highest profit per sale your business can achieve, but they deliver new customers who are highly aligned to your business and introduced to your business by those who know your business best – Your existing customers.
On Black Friday weekend, voucher demand surges like no other time. Buyers are actively seeking exclusive experiences to give friends, family, and colleagues, especially in time for Christmas.
With the right Black Friday strategy, your hospitality business can maximise revenue, new customer acquisition, and retention during this high-demand period.
How to Sell More Hospitality Vouchers during the Black Friday sales window.
1. Start Planning Early
Top-performing hospitality brands don’t wait until the last minute. Early preparation gives you time to:
- Design irresistible Black Friday voucher offers tailored to your audience.
- Align marketing campaigns across email, socials, and your website.
- Optimise voucher placement online so they’re easy to find and purchase.
- Train your team to upsell vouchers in-venue or over the phone.
2. Create High-Converting Black Friday Voucher Offers
Hospitality vouchers are flexible – you can sell overnight stays, dining experiences, spa days, or tailored packages.
For Black Friday, the winning formula is exclusivity + urgency. Buyers want to feel like they’re securing a deal that’s rare, limited, and too good to miss.
Consider:
- Bundled offers – e.g. “Luxury Escape Package” – a gourmet 3-course dinner, wine pairing, and overnight stay, with bonus spa access.
- Added value voucher promotions – e.g. buy a £100 voucher, get an extra £20, Spend $200 > Get $250 usable value
- Exclusive experiences not usually available to book directly.
Pro tips:
- Keep your vouchers simple, attractive, and easy to purchase online.
- Whet your customers’ appetite before the Black Friday sales window opens with heads-up/coming soon pre-sale communications
- Ensure smooth checkout with integrated payments.
- Highlight scarcity – e.g. “Only 10 remaining!”
- Offer a variety of vouchers and price points to encourage multiple purchases and appeal to the broadest range of buyer budgets.
3. Amplify Offer Exposure/reach with Multi-Channel Promotion
Inboxes and social feeds are busier than ever during Black Friday. Stand out with early, clear, consistent promotion:
- Promote early: Build anticipation at least two weeks ahead with teaser emails and social posts, ensuring your offers are top of mind when the buying window opens.
- Create urgency: Highlight limited-time deals with messaging like “Limited Time Black Friday Offer” or “Ends Midnight Monday”.
- Tap into emotion: Gift experiences create lasting memories. Use engaging visuals to showcase the joy and connection that comes from giving a memorable experience.
- Leverage multiple channels: Send branded emails linking directly to Black Friday vouchers; share countdown posts on social media at peak times of activity; create a Black Friday category on your voucher sales page; and use a temporary website banner linking to your offers to boost discovery.
Maximise Impact: The earlier you get in front of buyers and the more channels you use, the faster and greater your sales when the Black Friday window opens.
4. Optimise Redemption & Guest Experience
Black Friday is not just about immediate sales. Every voucher and gift card sold is a new relationship waiting to be nurtured. Many recipients are first-time guests, offering opportunities for repeat bookings and additional gifting well into the new year and beyond.
Pro tips:
- Integrate gift cards with your POS and PMS systems for seamless redemption, whether at the point of sale or when booking online.
- Offer reloadable gift cards with exclusive cardholder discounts to encourage repeat visits and additional spending.
- Elevate guest experiences by ensuring staff know how to upsell and personalise experiences when a voucher is redeemed.
- Follow up strategically: After redemption, send thank-you emails or personalised offers to encourage repeat bookings and gifting purchases.
Your Black Friday Action Plan
Black Friday success depends on preparation, from voucher creation, to promotion, to launch.
For your complete guide to driving record revenue this Black Friday, explore our Black Friday Hub 2025 – packed with core strategies, optimised voucher templates, and actionable tips to help you get ahead.
With VoucherCart’s feature-rich platform and proven strategies, you can design, promote, and deliver high-converting offers that maximise sales while delighting your customers.
Start planning now, and when Black Friday hits, you’ll be ready to turn the busiest shopping weekend of the year into your biggest voucher success yet.
Maximise Black Friday Revenue with VoucherCart
Maximise Black Friday revenue for your hospitality business with gift cards and vouchers.