Valentine’s Day Gift Card Sales Strategies to Maximise Revenue

Ensure your gift cards are optimised to maximise conversions by including these revenue-driving Valentine’s Day gift card strategies:

Create Curated Valentine’s Bundles

Bundle experiences and products together and sell them as a single gift to increase perceived value.

Examples of compelling Valentine’s bundles:

• Romantic hotel staycation package + dinner for two
• 3-course candlelit dinner + wine pairing experience
• Couple’s massage + facial
• Retail gift card + small curated gift (e.g. flowers, chocolates)

Experience-based gifting aligns closely with Valentine’s spending behaviour, with evenings out consistently ranking among the most popular Valentine’s Day gifts (NRF; Digital Commerce 360). Romantic getaways, dining, and spa breaks are increasingly popular choices (Forbes). Bundles also create natural opportunities for upselling during redemption.

Use Tiered Pricing to Encourage Higher Spend

Tiered pricing is a simple and effective way to encourage buyers toward higher-value voucher purchases:

• £50 / £100 / £150 gift cards
• Base experience + optional upgrades
• “Classic,” “Premium,” and “Luxury” options

Offer Flexible Redemption

Flexible bookings dates are attractive to Valentine’s Day shoppers, encouraging instant purchases with the confidence that they will be able to redeem at a time that works for themselves and their partners.

Recommended options:

• Include long redemption windows (12–36 months)
• Allow multi-use vouchers and offer reloadable cards
• Set redemption windows for your quieter periods to fill bookings in advance

Flexible gift cards reduce buyer hesitation, especially for premium experiences or couples’ packages.

Pro tip: Many of the bundles and tiered offers mentioned above are available as pre-built templates inside VoucherCart.

The best way to cut through the noise is to ensure your gift cards are easy to find, easy to buy, and align with buyer intent.

Promote Across Channels

Website

• Feature your best Valentine’s offer at the top of your sales page
• Strategically order your Valentine’s vouchers so that the most popular and high margin are displayed first
• Create a dedicated Valentine’s gift voucher category on your sales page for easy navigation
• Add a temporary banner to your homepage linking to your Valentine’s vouchers

Email

• Generate seamlessly branded promotion emails with direct links to your Valentine’s Day offers
• Use concise, benefit-led subject lines focused on experiences and convenience

Social Media

• Schedule automated social media posts linking directly to your Valentine’s Day vouchers
• Promote consistently during peak times of activity

In-Venue

• Display POS Printouts with QR codes linking directly to your Valentine’s vouchers
• Brief your team to proactively promote Valentine’s vouchers to visiting customers

Lead With Emotion

Valentine’s Day purchases are emotionally driven and experience-led. Emphasise the value of experiences over material gifts in your messaging, focusing on quality time, shared memories, thoughtfulness, and connection.

Highlight Convenience

During the busy sales period, Valentine’s Day shoppers want reassurance that their gifts will arrive quickly and without friction.

Make it clear that buying and gifting your vouchers is effortless by highlighting:

• Instant delivery of digital eVouchers via email
• A “Collect” delivery option so buyers can collect directly from your venue
• Guaranteed arrival before Valentine’s Day
• Simple, straightforward redemption

Physical gift cards are powerful retention tools, especially when paired with digital campaigns.

Here’s what makes physical gift cards so powerful:

• Tangible brand presence beyond the initial visit
• Reloadable cards encourage repeat voucher purchases
• Configurable cardholder discounts drive additional gift card sales and new voucher purchases
• Most gift card recipients spend more than the original card value, turning redemption into an upsell opportunity (PaymentsJournal)

Physical gift cards help convert a one-off experience into an ongoing customer relationship. Enable VoucherCart’s eVoucher Flip to Card feature to turn Valentine’s Day gift recipients into cardholders seamlessly at redemption.

By tracking performance, you can optimise your Valentine’s Day campaigns to maximise revenue throughout the sales period and drive lasting value.

Key metrics to monitor include:

• Redemption rates and timing
• Spend above voucher value
• Repeat visits and reloads
• Future gift card purchases

Real-time reporting allows businesses to optimise campaigns quickly and apply insights to future occasions such as Mother’s Day and Christmas.

Gift card software makes launching and optimising Valentine’s Day gift card campaigns effortless. With VoucherCart, you can easily implement proven Valentine’s Day gift card strategies, using our helpful list of cloneable voucher templates, omnichannel sales automation, and promotional tools.

VoucherCart provides a host of Valentine’s Day voucher templates for hospitality, food & beverage, spa, and retail, which you can easily clone and edit to your requirements. These examples are based on successful voucher and gift card sales campaigns from our global sales data.

Used together with VoucherCart’s built-in sales tools and automated promotion features, your business can create high-converting gift card campaigns in minutes, driving results across online, in-venue, and POS channels.