Summer is in full swing and hotel bookings are up, bringing more opportunities to deepen customer engagement and drive incremental revenue with hotel gift cards.
By enhancing your summer gift card strategy, your business can sustain momentum and drive record revenue growth, new customer acquisition and retention this season.
How Gift Cards Unlock Hotel Growth
Gift cards and vouchers are powerful tools for boosting revenue, encouraging repeat visits, and increasing customer retention.
Packaging your high-margin products and services as memorable gift experiences is highly profitable, as 15-20% of vouchers on average are never redeemed, while payment is in full and upfront.
Offering reloadable gift cards together with exclusive cardholder discounts is also an excellent way to drive additional voucher purchases and retain first-time customers at near zero cost.
Staycation Vouchers: The Key to Summer Revenue
Staycations present a prime opportunity for luxury hotels to leverage gift vouchers and unlock high-profit revenue. Many people are exploring locally for affordability and convenience, so they’re delighted when they discover flexible offers close to home.
With no international travel costs, staycationers are likely to spend more on upsells and purchase multiple vouchers for themselves and others.
Promoting weekend getaways, as well as flexible dining and spa vouchers, also drives gifting during the summer period, since buyers know that recipients can travel and redeem with ease.
Including staycation vouchers in your summer gift card strategy will help your hotel to maximise summer sales and turn local visitors into lifelong customers.
5 Ways to Enhance Your Gift Card Strategy for Summer Sales
With staycations in mind, here are five proven ways to optimise your hotel gift card program this summer:
1. Promote Seasonal Gift Experiences
Set limited-time discounts on summer-themed weekend breaks, dining vouchers, and spa packages. Automate summer promotions across your website, email, and social media channels to boost visibility and maximise engagement.
2. Offer Flexibility
Appeal to a range of budgets and offer diverse packages to encourage multiple voucher purchases. Customers love choice, and seeing a range of summer options can inspire guests to make their staycations even more memorable.
3. Integrate Your Booking System
Enable your customers to effortlessly redeem vouchers and purchase upsells when booking online, by using a gift card platform that integrates seamlessly with your booking system.
4. Streamline On-Site Sales and Redemptions
With an integrated POS system and integrated PMS, your hotel can sell and redeem gift cards and vouchers directly at the point of sale, as well as reconcile voucher usage with guest records instantly in your PMS, enhancing the experience of visiting guests and driving more revenue.
5. Convert Customers into Cardholders
Incentivise guests to return and to gift friends and family with physical cards by offering exclusive cardholder discounts, bringing more ICP-aligned customers to your business at near zero cost.
Why Choose VoucherCart?
VoucherCart provides market-leading gift card technology, empowering hotels to transform their revenue growth potential through digital and physical gifting. Our platform features intuitive tools and integrations that enable hotels to create, sell, and promote gift cards, vouchers, memberships and tickets via their website, email, social media, and across their physical locations.
Whether you’re a boutique hotel or a multinational hotel group, our software makes launching effective hotel gift card campaigns quick and effortless.
Ready to Boost Your Summer Revenue?
Ensure your gift card strategy is up to date, deliver unforgettable gift experiences, and keep your guests coming back season after season.