How Liberty Entertainment Group Increased Hospitality Gift Card Sales by 216%

In this hospitality gift card case study, we explore how Liberty Entertainment Group, a leading hospitality and events company in Canada, has been using VoucherCart since 2020 to power its digital gift card and experience sales across multiple venues.

With a diverse portfolio of restaurants, nightlife venues, and event spaces, Liberty required a flexible gift card solution that could support multi-location redemption, drive seasonal revenue, and enable rapid campaign execution without operational complexity.

VoucherCart provided a scalable platform that allows Liberty to manage voucher sales across all venues from a single system. Key features such as multi-location redemption, automated limited-time offers, and campaign management tools enabled the team to optimise performance and streamline operations.

• 216% overall growth in hospitality gift card sales since onboarding in 2020
• 32% year-on-year revenue increase (2024–2025)
• Successful execution of high-performing flash sales during peak periods such as Black Friday and Boxing Day
• Improved customer experience through seamless multi-venue redemption

Liberty Entertainment Group works closely with their VoucherCart account manager to continuously refine their offering, test new promotions, and maximise revenue opportunities. The ability to launch limited-time offers with automated controls allows the team to react quickly to demand and create urgency-driven campaigns.

This hospitality gift card case study shows how VoucherCart has become a key revenue driver for Liberty Entertainment Group, supporting sustained growth, operational efficiency, and innovative promotional strategies across their portfolio.