Help Guests Celebrate Friendship Day and Drive Voucher Sales
International Friendship Day, taking place on July 30, is a unique opportunity for hotel, restaurant, leisure, spa, and retail businesses to drive gift voucher sales and boost revenue, while helping customers to celebrate the incredible bonds they share with friends.
Right now, people are looking to express their appreciation for their closest friends with the perfect gift.
From luxury spa days to afternoon teas, golf retreats, and wine tastings, experience vouchers enable friends to spend quality time together and create lasting memories.
Hospitality businesses can generate immediate high-profit revenue by promoting and selling experience vouchers for Friendship Day.
Why Experiences Make the Best Gifts
When it comes to expressing how much a friendship means, experiences go further than most material gifts. Gifting an experience shows care for a friend’s emotional wellbeing and a desire to deepen the bond through new, memorable moments.
Consumer trends indicate a growing preference for meaningful gift experiences over material items. People are prioritising human connection, shared stories, and sustainability.
This is where your business can excel. Whether you’re a boutique hotel, fine-dining restaurant, vineyard, or day spa, gift vouchers offer your customers an effortless way to strengthen their friendships, while you enjoy a healthy revenue boost.
With VoucherCart, customers can personalise their vouchers with heartfelt messages, making the gifting experience even more special for both the buyer and recipient. Digital gifting also allows friends to send gifts instantly and sustainably, no matter the time or distance.
How to Maximise Friendship Day Revenue
Here’s how hospitality businesses can make the most of International Friendship Day:
1. Spotlight Friendship-Themed Packages
Spotlight your shareable experiences, including spa packages for two, bottomless brunches, and best friend getaways. Make it easy for customers to imagine themselves with their friends, enjoying your offers, by adding attractive visuals and descriptions to the vouchers on your online sales page.
2. Promote Everywhere
Boost visibility of your voucher offers to maximise engagement and streamline sales. Use optimised email and social media promotions, with direct linking to your sales page. Include emotional messaging, such as “Celebrate the ones who matter most” or “Gift an unforgettable memory” to inspire your audience and drive conversions.
3. Enable Personalised Gifting
With VoucherCart, your customers can buy beautifully branded gift vouchers online in just a few clicks. Enable your customers to write personalised messages and choose from themed images, to make thoughtful gift-giving easy and seamless.
4. Leverage Data Insights to Optimise Offers
VoucherCart lets you track sales performance in real-time, in granular detail. Monitor which of your offers are selling best and tailor your promotions accordingly to optimise sales.
From Thoughtful Gesture to Repeat Business
Experience-based gifting is more than a one-time revenue generator for your hospitality business. When new customers redeem their gift vouchers, they’re introduced to your brand in a positive and personalised way, and after sharing experiences with their friends and making memories, they’re likely to return and to gift others.
Grow your brand effortlessly through fostering connections with your newly acquired customers, and streamline on-site sales and redemptions through an integrated POS system to encourage repeat bookings and referrals. Businesses using physical cards can also leverage new cardholder creation to increase retention and drive recurring spend.
International Friendship Day is a strategic opportunity to build emotional connections between your brand and your customers as you unlock high-profit revenue.
This Friendship Day, enable your customers to commemorate their closest friendships by offering unforgettable gift experiences, and drive gift voucher sales, new customer acquisition, and retention.
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Create, promote, and sell gift vouchers with VoucherCart and maximise your revenue potential today.