Top 10 Black Friday Voucher Campaigns That Drove Record Revenue In 2024

The most successful campaign across our platform was the extra value voucher. For example, “Spend $200, Get $250” vouchers boost perceived value and encourage bigger purchases. Guests love the idea of getting more for their money, and businesses love the immediate revenue boost. Simple, powerful, and proven to drive record sales.

Restaurants saw major success with “£60 dining for £50” style offers. Combining urgency (only available over Black Friday weekend) with guaranteed value made these vouchers sell out quickly.

Wellness experiences are trending gifts worldwide. A Spa Day for Two with Prosecco was one of the most clicked on and purchased offers, especially popular among couples and friends seeking stress-free, memorable Christmas gifts.

Experiences are the new luxury. Bundling activities – such as a Cocktail Masterclass & Dinner for Two – turned out to be a massive hit, particularly with younger demographics seeking memorable alternatives to traditional material gifts.

Smart campaigns in 2024 used VoucherCart’s usage window and terms & conditions tools to make vouchers redeemable during quieter dates. By offering vouchers that were valid only in January or mid-week, venues not only secured Black Friday revenue upfront, but also filled seats and rooms during traditionally slower periods. This strategy smoothed demand across the calendar while keeping operations busy year-round.

With travel flexibility still high on guests’ wish lists, “book now, choose your dates later” vouchers performed exceptionally well. They gave buyers peace of mind and encouraged higher-value purchases in advance.

Another standout approach was building in premium extras. For instance, a standard overnight stay voucher was upsold with optional add-ons like a bottle of champagne, a room upgrade, or a late checkout. Using VoucherCart’s upsell tool, customers could enhance their purchase in just a click – boosting average order value and creating a more memorable experience for recipients.

Brands that teased their Black Friday voucher offers a week early, with exclusive access for email subscribers, not only built anticipation but also rewarded loyalty, strengthening customer relationships.

Several hospitality businesses packaged bulk voucher bundles for companies, offering volume discounts for corporate gifting. This tapped into a growing trend of employers rewarding teams and clients with memorable experiences.

Using VoucherCart’s countdown timers and limited quantity tools, businesses created excitement and FOMO. A limited batch of “Afternoon Tea for Two” vouchers sold out in under 48 hours when paired with a live timer on the client’s sales page.

Across regions, from London to New York, Singapore to Madrid, the campaigns that won big in 2024 shared common success factors:

• Extra Value: Giving customers more for their money (bonus credit or add-ons) proved the #1 driver.
• Urgency & Scarcity: Time-sensitive discounts and limited quantities created irresistible momentum.
• Driving Demand to Quiet Periods: Usage windows and smart T&Cs turned slow months into high-performing ones.
• Gifting Focus: Packages for couples, groups, and corporate buyers turned vouchers into the ultimate holiday gift.
• Seamless Delivery: VoucherCart’s Black Friday tools, complete with instant e-delivery, branded designs, and POS/PMS integrations made purchasing quick, convenient, and customer-friendly.

The busiest gifting season is coming up fast. With VoucherCart, you can launch extra-value offers, flash sales, bundles, and targeted usage windows in minutes – all fully branded, automated, and trackable – to boost sales while delighting customers.

Explore our Black Friday Demo Campaigns to see what works in action.

Give your hospitality business the winning edge this Black Friday, with seamless, irresistible campaigns that turn gifting into your top revenue driver of the year.