Maximise Voucher Sales This Black Friday by Creating Urgency
Black Friday has become one of the most important dates in the retail calendar, and hospitality is no exception. Hotels, restaurants, leisure, and spa venues can all seize this moment to capture pre-paid revenue, drive new bookings, and build customer loyalty ahead of the festive season. The challenge? Standing out amidst a flood of offers and creating the sense of urgency that inspires customers to buy now, not later.
At VoucherCart, we’ve seen firsthand how our clients across the UK, USA, APAC, and Europe maximise Black Friday revenue with smart voucher campaigns supported by our market-leading gift card tech. Here’s how you can do the same.
1. Use Limited-Time Discounts
Urgency thrives on deadlines. By offering a short-term discount, for example, “20% off all experience vouchers until midnight Black Friday”, you encourage buyers to act immediately. The ticking countdown timer, which shows when the sale ends, works to impress your buyers with a sense of limited availability.
Even better, you can extend the window to cover the full Black Friday to Cyber Monday weekend, giving customers four days to purchase while still keeping the offer time-limited. VoucherCart’s platform makes it easy to set start and end times on promotions so that the discount automatically expires, ensuring a clean cut-off without manual intervention.
2. Add Scarcity with Limited Quantities
When buyers know there are only 50 vouchers remaining available at a special rate, hesitation quickly turns into action. Scarcity not only drives urgency but also increases perceived value.
With VoucherCart, you can set a maximum number of vouchers for any campaign and activate a live countdown timer to show availability decreasing in real-time. This combination of a quantity for sale cap and visible urgency drives demand as vouchers sell out, making customers more likely to secure theirs before it’s too late.
3. Create Irresistible Packages
Black Friday isn’t about cutting prices alone – it’s about creating value. Pairing popular and premium experiences (e.g., “Dinner for Two + Cocktail Masterclass”) or offering bonus add-ons (“Buy a £100 gift card, get £20 extra”) makes vouchers seem more rare, attractive, and compelling.
These packages encourage higher spend and are often perceived as limited-edition gifts, perfect for the holiday season.
4. Leverage Digital Channels to Spread the Word
Urgency loses its impact if no one knows about your offers. Promote your Black Friday vouchers across your website, email, and social media channels, leveraging exposure to reach the maximum number of buyers.
With our built-in platform tools, you can:
- Add a dedicated Black Friday voucher category on your sales page so your customers can view all your offers in one place, quickly and easily.
- Generate seamlessly branded emails linking directly to your offers to streamline sales.
- Schedule automated social media posts at peak times of activity to maximise your reach.
VoucherCart clients regularly see that visibility is the number one driver of sales — Conduct a robust and well-planned promotional campaign for your vouchers and gift experience offers to ensure they are front and centre while the buying mood is high.
5. Keep Redemption Seamless
A great Black Friday promotion doesn’t just stop at the point of sale. Making it easy for customers to redeem their vouchers, whether online or in person, through your PMS, POS system, or booking engine, builds trust and encourages repeat business.
VoucherCart integrates with leading hospitality systems such as Oracle OPERA, Simphony POS, Cloudbeds, Mews PMS, and more, ensuring your team can redeem quickly and without error. Less admin, more happy customers.
Don’t Miss Out: Maximise Black Friday Revenue
Black Friday is a once-a-year chance to supercharge your voucher sales. By combining urgency, scarcity, creative packages, and seamless redemption, you can transform a single weekend into long-term revenue and customer loyalty.
With VoucherCart, you have all the tools at your fingertips to launch powerful, time-sensitive campaigns that capture attention and convert browsers into buyers.
Get Started with VoucherCart
Ready to make the most of Black Friday? Let’s get your campaign live.