Why Black Friday Gift Cards Are a Must-Have for Restaurants
When most people think of Black Friday, they picture retail giants slashing prices on TVs and gadgets. However, for restaurants, Black Friday can be just as powerful – not through discounting meals at the table, but by pre-selling gift cards and vouchers.
Cash Flow When You Need It Most
November can be a quiet month for restaurants, but Black Friday offers the opportunity to drive record sales and pre-paid cash flow ahead of the busy festive season. By selling gift cards and dining vouchers during Black Friday, restaurants can lock in revenue instantly, while giving customers the flexibility to redeem their experience at a later date.
Capture Shoppers Ready to Spend
Consumers head into Black Friday ready to buy. They’re actively seeking value and memorable gifts, and dining experiences check both boxes. Offering exclusive Black Friday vouchers puts your restaurant in front of new and loyal guests at the moment they’re most encouraged to spend – whether they’re buying gifts for friends and family as they head into the festive season, or as a treat for themselves.
Gift an Experience, Not Just a Meal
Dining experiences make fantastic presents. From brunch with bubbles to a chef’s tasting menu, vouchers turn your restaurant into a giftable experience that recipients are delighted to share with loved ones. Not only does this drive incremental revenue, it introduces your brand to new customers at near zero cost when those vouchers are shared as gifts.
Simple Ways to Drive Restaurant Voucher Sales on Black Friday
- Create urgency: run a 24 or 48-hour flash sale on vouchers.
- Add extra value: offer a bonus (eg. spend £100, get £120): View example extra-value Black Friday voucher
- Bundle experiences: package food with drinks, events, or tastings.
- Limit availability: cap the number of vouchers to drive scarcity.
Enhance Your Black Friday Campaign with VoucherCart <> ResDiary
The good news? Running a Black Friday voucher campaign doesn’t have to be complicated. With VoucherCart powering omnichannel voucher and gift card sales, and ResDiary handling reservations and customer engagement, restaurants can set up, promote, and deliver Black Friday deals quickly and seamlessly. Together, the two platforms give you the tools to:
- Create, promote, and sell vouchers and gift cards across your website, email, social and media, and at your venues.
- Use built-in promotional tools like countdown timers and limited availability alerts to drive urgency.
- Personalise experiences at the time of redemption using centralised voucher and buyer data, to create lasting memories and drive repeat visits.
- Track performance and redemption, with automatic data syncing between VoucherCart and ResDiary keeping everything connected.
Final Thought: A Win for Restaurants and Guests
Black Friday is no longer just about retail deals – it’s about experiences too. For restaurants, it’s the perfect moment to attract new diners, reward loyal guests, and generate valuable revenue before December hits.
This Black Friday, give customers what they’re looking for: deals on experiences worth sharing. With VoucherCart and ResDiary, making it happen is simple.
Start planning your campaigns now with our Black Friday Hub, giving you all the strategies and resources you need to maximise your Black Friday voucher and drive long-term loyalty in 2025.
Get Started with VoucherCart and ResDiary
Maximise your restaurant revenue growth this Black Friday with vouchers and gift cards, integrated with ResDiary.