Content & Digital Marketing

VoucherCart is a SaaS, sales engine, used by Hotels, Restaurants, Spas, Leisure Clubs and Retail Businesses to sell their products and services as pre-paid vouchers, gift cards and tickets.

Launched in 2016, we’ve developed the world’s latest and market leading technology in voucher sales automation and we’re growing fast. As an ambitious tech firm, there’s a world of work ahead of us taking VoucherCart to customers globally and a vast range of business sectors.

Working at VoucherCart is exciting and fast-paced and you’ll be part of a highly skilled and dynamic team working across marketing and system development.

Experience required

An experienced growth hacker you’ll have a demonstrable track record of driving significant growth and engagement in your current or past role(s), across multiple markets, for one or more world renowned internet businesses.

A strategic thinker, you’ll be a highly experienced digital all-rounder capable of hands-on implementation on our website, in our APPs, our social channels, across all our marketing channels and with our technology partners. You’ll pay close attention to detail and have a strong bias to action, able to work at a fast pace, and comfortable making quick decisions.

You’ll be data-driven and analytical, with a deep understanding of growth metrics and KPIs. You’ll be well versed in social media strategies to drive viral behaviours and growth.

Responsibilities

In this cross-functional role, you’ll be developing and optimising our users’ journey across all stages of our marketing funnel.

You’ll be responsible for international, multi-language SEO strategy and implementation, instructing and allocating budget to paid campaigns, running A/B tests, interpreting results, and presenting them to management. Improving conversion rates at each stage of the funnel will be your North Star.

Skills

Your ability to analyse customer behaviour through qualitative data and number crunching is outstanding. You’ll have some solid coding experience, superb Excel skills and you’ll have experience of tools like Moz, AhRefs, SEMRush, Optimizely, KISSmetrics and import.io.

You’re also passionate about technology and using it to do things better – even if that involves tearing up the rule book. You’re subscribed to the best CRO and SaaS metrics blogs.

You’re at home around techies – and digital all the way.

You’ll be focussed, driven and ambitious seeking excellence in everything you do, and getting the best from those around you.

You’ll also have a good sense of humour!

Person Specification:

You will:

Possess up-to-date and in-depth knowledge of Search Console (Webmaster Tools), Rich Snippets, Schema and MicroData
Posses strong communication skills, work ethic, and attention to detail.
Be able to demonstrate strong/current knowledge of White-Hat SEO best practices, Google Algorithm Factors, Video for SEO etc.
You will have a good understanding of Paid Advertising and Digital Marketing Communications.
Demonstrate good awareness of LinkedIn Marketing, Facebook for Business Promotion, Facebook Marketing and Social Media engagement strategies.
Be able to research and formulate SEO Strategy, implement and report.

Other Skills/Good to have:

Basic level of Graphic Design skills (Photoshop/Fireworks/Adobe Creative Suite)

Basic Qualifications

Bachelor’s degree in Information Technology or related field
5+ years’ of technical experience

Remuneration

Neg. Dep. on Experience. (Basic £40K)

Workplace Pension Scheme

Working Hours

Full-Time

Location

Edinburgh, UK

How to Apply

Head over here and fill in the form

SEO/SEM (Search Engine Optimisation & Marketing Manager)

As part of a multi-disciplinary digital team representing our business in Europe and other global territories from our base in Edinburgh, you will take leading responsibility for Search Engine Optimisation and Search Engine Marketing activities, Managing Digital Team with a particular focus on Content Production, On-Site Optimisation and Social Media Marketing (SMM).

You will:

Gain a deep understanding of what VoucherCart is and how it works.
Work on marketplace mapping – sector targeting, geographic targeting and demographic targeted segmentation. (Know your buyer)
Conduct Keyword Research (Wordstream, Keywords.io/Other)
Submit Top 200 Keyphrase list to Spanish, Italian, German, French and other Language Teams for translation.
Analyse On-Site SEO and action changes required
Conduct On-Site SEO (Wordpress (SEO Yoast)
Work with tools such as Wordstream, Google Search Console (Webmaster Tools), AHRefs
Be responsible for conducting and reporting on marketing campaigns via Facebook, Adwords and other digital channels.
Work with the team on a range of tasks as required which may include but not limited to:
Target Keyphrase Analysis
On-site keyphrase optimisation

Person Specification:

You will:

Be a Post-Graduate from a Marketing/Technical/Computing Discipline/Field of Study
Possess up-to-date and in-depth knowledge of Search Console (Webmaster Tools), Rich Snippets, Schema and MicroData
Posses strong communication skills, work ethic, and attention to detail.
Be able to demonstrate strong/current knowledge of White-Hat SEO best practices, Google Algorithm Factors, Video for SEO etc.
You will have a good understanding of Paid Advertising and Digital Marketing Communications.
Demonstrate good awareness of LinkedIn Marketing, Facebook for Business Promotion, Facebook Marketing and Social Media engagement strategies.
Be able to research and formulate SEO Strategy, implement and report.

Other Skills/Good to have:

Basic level of Graphic Design skills (Photoshop/Fireworks/Adobe Creative Suite)

Remuneration

Dep. on Experience. (Basic £40K)