Increase Hotel Room Sales Post-COVID

It’s now been 2 years since the COVID-19 outbreak was declared a pandemic changing the world as we know it. Whether you’re a local B&B owner or a managing director for an international hotel chain, the impact of travel restrictions and local lockdowns has been tremendous across the whole hospitality industry. In fact, according to the Office for National Statistics, monthly business turnover for UK accommodation and food and beverage sectors in May 2021 was just over £6.8 billion compared to £9.2 billion in May 2019, a 25% decrease.

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Yes, it will take some time before we come back to pre-COVID sales figures. However, with more countries easing the COVID restrictions, we’re already seeing businesses across the world slowly getting back on their feet again. That being said, most of the hotel and B&B owners and managers currently focus on effective hotel room sales and hotel marketing techniques that will provide additional revenue growth and customer acquisition.

So, how to achieve better hotel room sales post-COVID? Which marketing technique is proven to be most effective? We will help you answer these questions in this article. Buckle up, we have for you 5 easy ways to increase your hotel room sales.

Here’s what every hotel needs to do to increase room sales post-COVID:

1. Use An Effective PMS System

In the constantly developing world of technology, it comes as no surprise that having an efficient property management system in place is a priority. In 2018, 82% of all travel bookings were made online via a mobile app or website, without any human interaction (Source: Condor Ferries). Of course, using third-party websites like or Airbnb will help you bring extra revenue for your hotel. However, with their typically high commission rates, this method will never be as cost-effective as taking direct bookings from your website. 

Using a PMS system like MEWS will help increase your hotel’s direct bookings and save hours of manual work, allowing you to focus on other important aspects of your business. Always prioritise direct bookings. Not only they will save you time and money but they will also drive more traffic to your website, ranking your business higher in search engines.

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2. Offer Gift Vouchers or Gift Cards

Did you know that Gift Vouchers and Gift Cards are the single most profitable items your hotel can sell today? Not only do they deliver payment for your hotel, leisure and F&B products and services in full – and in advance but also, they are only ever redeemed on average 85% of the time. It’s worth mentioning that gift vouchers provide great customer acquisition too. For the most part, people buy vouchers for others as a gift, which emphasises their trust in your hotel services.

Offering monetary gift vouchers or gift certificates is the most common practice when it comes to voucherising hotel products and services. However, selling experiences is proven to be more attractive for buyers.  Whether it’s an overnight stay for two or a relaxing spa break, there are plenty of experiences you can voucherise and sell. To achieve better hotel room sales, try adding incentives like extra value or discounted vouchers, especially during Black Friday or Christmas time. Have a look at our hotel voucher sales page demo to get a better insight.

Using automated software like VoucherCart to sell your vouchers or gift cards would help you maximise your sales potential and significantly reduce the time and money you’d have to invest in manual handling, printing and delivery of your orders.

Sell in any format

Sell your vouchers, gift cards and tickets, as instant delivery eVouchers, Reloadable Cards or Traditional Printed Gift Cards and Vouchers.  You decide.

We’ll ensure your branding is aligned across any/all delivery formats you require.

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3. Strategise Your Review Collection

This one might seem very obvious, but getting reviews from your customers can be a big hurdle (especially the positive ones). The average customer is 21 percent more likely to leave a review after a negative experience than a positive one. So, it doesn’t matter if your business is a small local B&B or large international hotel – there is always a high chance that your review rating will be lower than reality if you don’t execute your review collection strategy properly.

One way of collecting reviews is by offering a discount on the next stay in exchange. This way not only you’re more likely to receive a positive review, but you might also turn your guest into a returning customer. Make sure to set up email automation that will email your guest asking for a review right after their stay with you. If your first email didn’t get any response, try dropping them a reminder email a couple of weeks later. They’re might be keen to leave you a review but just too busy to remember.

It’s worth pointing out that people will most likely look up your hotel’s reviews before booking, so you might want to think about investing in online review software that enables you to easily monitor reviews in one place and automate review collection. This way you’ll be able to respond to any reviews quickly and act on them accordingly. Remember that positive reviews not only put you above the competition but also improve your SEO rankings.

4. Remarket Your Audience

Haven’t we all got distracted when searching for something online at some point? Of course, we have. On average, three-quarters of potential customers abandon their booking in fear they might find a better deal somewhere else or just simply because they got distracted and forgot about it. This doesn’t have to mean that you’ve just lost a customer. Remarketing your audience is a common marketing practice in the hotel industry. It tends to have a high conversion rate because you target people that have already visited your website. This is what makes this marketing technique very cost-effective.

What does ‘remarketing your audience’ mean?

Remarketing your audience in simple words is targeting people who have previously interacted with your website in one way or another with paid ads.

Remarketing your audience through Google Ads or Facebook Ads will help you increase your hotel room sales by getting the extra bookings that otherwise would have been lost. To make your booking more attractive to potential buyers, try using incentives mentioned earlier, like adding extra value or discounts. This will help your buyer make up their mind and (hopefully) choose to stay at your hotel over the competition.

5. Promote Your Hotel Offers On Social Media

Last but definitely not least on our list is social media marketing. Like it or not, social media is hands down the biggest form of marketing channel in terms of reach. According to Hootsuite, there are 4.48 billion active social media users, which equals to almost a whopping 57% of the global population.

Whatever your strategy for social media is, always remember to link to your hotel or B&B website, especially to the booking page. Add a ‘Book Now’ button on your Facebook page to drive more people directly to your booking page.

It might seem easy, but getting people to engage with your posts might be a tough challenge. To achieve a satisfactory number of impressions and engagement, try adding high-quality photos of your hotel rooms. You can also increase the reach of your page by doing a giveaway. To get more clicks, share more unique offers and discounted stays (this is where gift vouchers come in handy).

If you want to maximise the potential of your hotel gift voucher sales, you can join VoucherCart Paid Ads Programme.  It enables you to display your gift voucher ads to a specifically tailored audience with a high conversion rate. You can learn more about VoucherCart Paids Ads Program here.

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Growing Additional Revenue For Your Hotel

Hopefully, you found this article helpful and have decided on the marketing solutions that will increase your hotel room sales. From IHG and Hilton to independent hoteliers, we at VoucherCart work with the world’s leading hotel groups and accommodation providers. We deliver extra revenue growth for their business by enabling them to sell their hotel products and services easily as vouchers and gift cards with full automation, postal fulfillment and online support. If you’re interested in selling gift vouchers and driving extra revenue for your hotel, you can try out our voucher technology by signing up for our 14-day trial.

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